The Ultimate Guide to Amazon Promotions and Coupon Codes — US Amazon Promotions 2021
**[The Ultimate Guide to Amazon Promotions and Coupon Codes — US Amazon Promotions 2021](https://amzdis.com)**
[](https://amzdis.com/t/on-a-coffee-break-coffee-mugs-set-18-oz-funny-coffee-mugs-tea-mug-golden-decal-ceramic-coffee-tea-cocoa-cups-set-of-2-pink-black-mugs-gift-for-family-friends-couples-lovers/75)
Amazon has a ton of different [discount US Amazon Promotions 2021](https://amzdis.com) and promotional tools for sellers. Everything from Prime-exclusive discounts to Social Media Promo Codes and [Coupons to Promo Codes](https://amzdis.com).
While each tool we’ll cover here is free (aside from the price discount you need to use), which among them is the most effective? In this article, we’ll break down what the most effective discounting and deal type is on Amazon and when you should use it.
## [Amazon Promo Codes or Percentage Off Discounts](https://amzdis.com)
Promo Codes, also known as Discount Codes or Percentage Discounts, are simply promotional codes customers can use to get a certain percentage of money off of their listings. These are quite different from Coupons (see below) in the fact the user needs to copy a Special Promo Code in order to use it (a Coupon is simply clicked).
[Promo Codes are popular](https://amzdis.com) for off-Amazon advertising campaigns. Think Messenger campaigns, insert cards, etc. You incentivize people with a discount code through some type of ad to go purchase on Amazon.
Promo Codes can be powerful because you have the ability to simply have one promo code for everyone, have multiple Promo Codes (i.e., a unique code that you send people through something like a Messenger campaign) or simply no code at all. Promo Codes can also be dangerous — [the internet is rife of stories of sellers accidentally selling through large swaths of inventory](https://amzdis.com) because of accidentally posting a large percentage off Coupon Code publicly and/or it going viral.
The major downside of Promo Codes is they do not help your CTR (click-through-ratio) at all on search pages as the promo code is only visible, at most, on a small section of the product detail page.
Amazon Promo Code Pros
Can be used for off-Amazon marketing (e.g., Messenger campaigns)
Can offer multiple Promo Codes for one product
Can offer single-use Promo Codes
Amazon Promo Code Cons
They don’t appear in search results and therefore don’t help CTRs
Can be dangerous if incorrect percentages are used
Annoying to set up
## Amazon Coupon Codes
[Amazon Coupon Codes](https://amzdis.com) are a dollar discount that you give to customers. These *will* appear in search results and on product detail pages.
## Amazon Social Media Promo Codes
Social Media Promo Codes (perhaps the most poorly named tool on Seller Central) allow you to create landing pages for either just one product or a group of products with a pre-applied discount.
Here’s an example of the page that users will be directed to. This example page only contains one product but it could contain multiple products.
You simply select a discount for one or more products and you’ll get a special URL that you can send customers to. Setup of the discounts is similar to Promo Codes.
**Social media promo codes are my favorite way to offer discounts to a group of customers** . They’re easier to use than a Promo Code and you avoid sending traffic directly to your product detail page. This could be positive for your overall conversion rate because it lessens poorly qualified traffic to your product detail page.
## [Amazon Prime Exclusive Discounts](https://amzdis.com)
Prime Exclusive Discounts are discounts given for — you guessed it — Prime members only.
Prime Exclusive Discounts show up for all Prime members. Like coupons, they get displayed in search results, normally as strikethrough pricing plus a savings message. On Prime Day, they’re also eligible for an additional badge.
Prime Exclusive Discounts are most effective during Prime Day when you can get some more prominent display not just in search results but also on a special sections of Amazon.
Prime Exclusive Deals are a bit of a pain to set up and require using an Excel template (Inventory Loader).
## What’s the Best Amazon Discount Type?
There’s no best for everything discount type on Amazon. Each one has its own use.
Here’s a flow chart I developed for you to select the best discount type.
## Conclusion
Amazon has developed a wide variety of tools for sellers to offer discounts on their products. This shouldn’t be surprising. Amazon wants you to sell your products for *less money* .
Discounts and sales have a place as sellers, but you also need to be careful not to be the loss leader when selling your products. In fact, if you’re incorporating the above discount mechanisms *perpetually* in your listings (which many sellers do), I advocate baking these discounts into your costs. In other words, have artificially high prices to allow for more discounting.
What discounting tool do you use the most on [Amazon: Promo Codes](https://amzdis.com), Social Media Promo Pages, Prime Exclusive Discounts, or Coupons?
